Samantha Roberts is a digital marketer working in the event and wedding industries. Samantha specializes in social media marketing and helps her clients differentiate themselves on social media & digital platforms while growing their businesses.
Samantha originally got her start on the editorial team at the world’s largest wedding publication, The Knot. After her articles and blogs received millions of views, she transitioned into The Knot’s first social media manager where she was able to witness & analyze first-hand, how couples engage with editorial content, real weddings, photos, videos & more on social media platforms. Samantha’s brag-worthy achievement was building The Knot’s Instagram from scratch to award-winning, when it won a Digiday award for Best Brand Instagram Account in 2015.
A competitor from birth, Samantha grew up on the golf course playing competitively from her time spent on the boy’s golf team in high school, to the 4-years she spent as a NCAA Division 1 athlete on San Diego State’s Women’s Golf team. The thousands of hours spent on the golf course translates to her work — allowing her to use her imagination and non-traditional approaches to help her clients exceed their goals and see ROI.
Samantha currently works with a few of the world’s most well-known & respected wedding & event industry brands on brand positioning, content selection and social media & digital marketing.