About Samantha

Based out of New York City, Samantha Roberts has a decade of digital marketing, content, and partnerships experience. Samantha currently works with a few of the world’s most well-known & respected lifestyle, wedding & event industry brands. Her work transforming her clients’ social media has resulted in measurable ROI, where booking high-end events from Instagram was not outside the norm.  

Samantha's has secured press features for clients in VOGUE, Harper's BAAZAR, The Knot, BRIDES, InStyle Magazine, WWD, Fortune, The Today Show, Yahoo, Over The Moon, and more. Samantha is best known for her social media coverage and the coordination of a release strategy for specific weddings, which have reached up to 2M+ people in any given weekend, was organically secured press in publications like People.com, The Boston Globe, BRIDES, The New York Post, The Knot, Martha Stewart Weddings, and more. 

Samantha got her start at The Knot, where she built their Instagram account to over 1M followers and was recognized in 2015 by Digiday as the Best Brand on Instagram. She also worked with Kleinfeld Bridal of Say Yes to the Dress fame, and built their social media to reach 100+ million impressions organically each year, and built their Instagram following to 1+ million followers.

A competitor from birth, Samantha grew up on the golf course playing competitively from her time spent on the boy’s golf team in high school to the 4-years she spent as an NCAA Division 1 athlete on San Diego State’s Women’s Golf team. The thousands of hours spent on the golf course translate to her work — allowing her to use her imagination and non-traditional approaches to help her clients exceed their goals and see ROI.